I always think about the streets because that's where I come from and that's where I'm going to die one day. That is my life.

This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.

My obsession when I was kid, from '85 into the '90s, was Gianni Versace. It was Helmut Lang. It was Margiela. So I said, \'I cannot have Givenchy only as a luxury house; I'm going to introduce products for everybody, things that are reachable.\'

Couture was only for rich people. Givenchy was for rich people. A bag cost 5,000 euro; a coat cost 10,000 euro. In the beginning, I couldn't react. I was just working like a machine, because I wanted to make the house happy.