When you watch TV, the right hemisphere is twice as active as the left, which in itself is a neurological anomaly. 'The crossover from left to right releases a surge of the body's natural opiates: endorphins, which include beta-endorphins and enkephalins. Endorphins are structurally identical to opium and its derivatives (morphine, codeine, heroin, etc.).' In other words, your television works as a high-tech drug delivery system, and we all feel its effects. Another effect of watching television is that the 'higher brain regions such as the midbrain and the neo-cortex, are shut down, and most activity shifts to the limbic system, your lower brain region. The lower or reptile brain simply stands poised to react to the environment using deeply embedded 'fight or flight' response programs. Moreover, these lower brain regions cannot distinguish reality from fabricated images (a job performed by the neo-cortex), so they react to television content as though it were real, releasing appropriate hormones and so on.

The Rockefeller Foundation, which had been heavily funding Tavistock and Tavistock members since 1934, readily accepted, and the Tavistock Clinic was transformed into the 'Tavistock Institute of Human Relations.' The Institute developed national and international operations under the heading 'operation research.

Rees and Tavistock understood, through their extensive engagement in group work, that manipulation based upon bourgeois conceptions of the outside world as magical (mother's fears) was fundamental to mass control. In other words, the Institute looked for methods by which to manage populations by exploiting their ideology. By first creating numerous social groups and then setting such groups into competition contingency, and making all gains contingent on winning these at the expense of the contingency groups, a self-policing fascist social order could be established. It was merely necessary to atomize the subject population, employing an 'armamentarium of sociological and psychiatric weaponry to the effect of so dividing the people against itself,' setting race against race, language group against language group, women's 'self-interest' against men as 'oppressors,' further subdivide them by professional category and so on, and to further subdivide them into small territorial community 'self-interest' groups, that the military forces are 'never confronted with more than a small material force represented by a hard core resistant to a generally effective combination of sociological and psychiatric weapons of control.

Rees' logic is clear. For true mental health, there must be a complete transformation of society along the lines of rational ion. But, as he laments in his book, 'many don´t see reality this way, including most workers who believe that any method of ion is a mechanism by which the wicked capitalist aims to get more work out of the workers, and that argument dies hard.'8 In the Reesian world-view, such nay-sayers, along with anyone who engages in 'strikes' or 'subversive activity,' are themselves neurotic, desperately 'in need of treatment, but unfortunately unable to see that they are ill. In such a world of unwitting neurotics, psychiatry, the only arbiter of sanity, can be exercised only by a cabal in every country, groups of psychiatrists, linked to each other' prepared to muster all their weapons and influence for a move 'into the political and governmental field.