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Quotes about advertising
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Advertising: the science of arresting the human intelligence long enough to get money from it. (Sandburg Carl)
The monster of advertisement... is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and behind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public. (Sandburg Carl)
Advertising is the principal reason why the business person has come to inherit the earth. (Sandburg Carl)
An advertising agency is 85 percent confusion and 15 percent commission. (Sandburg Carl)
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I do not read advertisements. I would spend all of my time wanting things. (Sandburg Carl)
Advertising is the very essence of democracy. (Sandburg Carl)
Telling lies does not work in advertising. (Sandburg Carl)
In advertising, not to be different is virtual suicide. (Sandburg Carl)
We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it. (Sandburg Carl)
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. (Sandburg Carl)
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. (Sandburg Carl)
Sanely applied advertising could remake the world. (Sandburg Carl)
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. (Sandburg Carl)
Advertising is the most fun you can have with your clothes on. (Sandburg Carl)
You can tell the ideals of a nation by its advertisements. (Sandburg Carl)
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. (Sandburg Carl)
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. (Sandburg Carl)
No agency is better than its account executives. (Sandburg Carl)
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable. (Sandburg Carl)
Several years before birth, advertise for a couple of parents belonging to long-lived families. (Sandburg Carl)
The right name is an advertisement in itself. (Sandburg Carl)
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public. (Sandburg Carl)
The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions. (Sandburg Carl)
Promise, large promise, is the soul of an advertisement. (Sandburg Carl)
Society drives people crazy with lust and calls it advertising. (Sandburg Carl)
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