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Quotes about advertising
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Advertising: the science of arresting the human intelligence long enough to get money from it. (Adams Phillip)
The monster of advertisement... is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and behind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public. (Adams Phillip)
Advertising is the principal reason why the business person has come to inherit the earth. (Adams Phillip)
An advertising agency is 85 percent confusion and 15 percent commission. (Adams Phillip)
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I do not read advertisements. I would spend all of my time wanting things. (Adams Phillip)
Advertising is the very essence of democracy. (Adams Phillip)
Telling lies does not work in advertising. (Adams Phillip)
In advertising, not to be different is virtual suicide. (Adams Phillip)
We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it. (Adams Phillip)
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. (Adams Phillip)
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. (Adams Phillip)
Sanely applied advertising could remake the world. (Adams Phillip)
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. (Adams Phillip)
Advertising is the most fun you can have with your clothes on. (Adams Phillip)
You can tell the ideals of a nation by its advertisements. (Adams Phillip)
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. (Adams Phillip)
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. (Adams Phillip)
No agency is better than its account executives. (Adams Phillip)
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable. (Adams Phillip)
Several years before birth, advertise for a couple of parents belonging to long-lived families. (Adams Phillip)
The right name is an advertisement in itself. (Adams Phillip)
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public. (Adams Phillip)
The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions. (Adams Phillip)
Promise, large promise, is the soul of an advertisement. (Adams Phillip)
Society drives people crazy with lust and calls it advertising. (Adams Phillip)
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advertising
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