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Quotes of Movie: Barbarians at the Gate [1993]

  • 1st Scientist:
    [talking about the smokeless Premier cigarette survey] Well of all the people we surveyed the results were just about uniform



    F. Ross Johnson:
    Uh huh.



    Edward A. Horrigan Jr.:
    They all said they tasted like shit.



    F. Ross Johnson:
    Like shit?



    2nd Scientist:
    Shit was the consensus, yes sir.



    F. Ross Johnson:
    They all said that? Nobody liked them?



    2nd Scientist:
    Fewer than 5%



    F. Ross Johnson:
    You said the results were gonna be terrific



    Edward A. Horrigan Jr.:
    Well there's nothing wrong with 5%, Ross, I'll take 5% of the market anytime of the week



    F. Ross Johnson:
    How much are we into right now?



    1st Scientist:
    Right now?



    F. Ross Johnson:
    To date, to here, to now?



    1st Scientist:
    Upwards of 350.



    F. Ross Johnson:
    We've spent 350 million dollars and we come up with a turd with a tip? God almighty, Ed! We put enough technology in this project to send a cigarette to the moon and we come up with one that tastes like it took a dump?



    Edward A. Horrigan Jr.:
    We haven't even talked about the smell.



    F. Ross Johnson:
    Oh what did they say that was like? A fart?



    Edward A. Horrigan Jr.:
    Yep.



    F. Ross Johnson:
    Oh you're not serious! They really said that?



    2nd Scientist:
    We have an awful lot of fart figures.



    F. Ross Johnson:
    Tastes like shit and smells like a fart! Got ourselves one hell of a product on our hands it's one unique advertising strategy I'll tell ya that.

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  • People will buy anything that is 'one to a customer.' (Sinclair Lewis)

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  • It is for want of application, rather than of means that people fail, (Francois De La Rochefoucauld) [application/people/fail]